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From the blog

9 May

Use 1 publishing tool well, and watch your content multiply!

Use 1 publishing tool well, and watch your content multiply!

Recently I met with a couple of my colleagues, Teri Shelton from River Dog Marketing, and Mark Root-Wiley from MRW Web Design, and discovered that we shared the same professional challenge. Many of our clients: Put a TON of effort into writing and publishing e-newsletters NONE of this information is being archived on their websites Visitors […]

25 February

Mysterious design secret No. 4: The most important ingredient in any recipe

Mysterious design secret  No. 4: The most important ingredient in any recipe

Not sugar: Font hierarchy! It sounds a tad jargony and not at all appetizing. What does it mean—and why is it so important? How can you use it to actually add flavor to your ideas? Hierarchy means structure I am certain most of my readers know what an organizational hierarchy is—from traditionally top-down to flat, […]

22 January

Mysterious design secrets No. 3: Do first things first

Mysterious design secrets No. 3: Do first things first

Planning pays off There will always be people who fly by the seat of their pants. Some succeed through dumb luck or charm. I help my clients operate differently, through a groundbreaking new method called planning. We do just enough to set a course, before paralysis by analysis can set in and so chaos and […]