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Recently I met with a couple of my colleagues, Teri Shelton from River Dog Marketing, and Mark Root-Wiley from MRW Web Design, and discovered that we shared the same professional challenge. Many of our clients: Put a TON of effort into writing and publishing e-newsletters NONE of this information is being archived on their websites Visitors […]
Not sugar: Font hierarchy! It sounds a tad jargony and not at all appetizing. What does it mean—and why is it so important? How can you use it to actually add flavor to your ideas? Hierarchy means structure I am certain most of my readers know what an organizational hierarchy is—from traditionally top-down to flat, […]
Planning pays off There will always be people who fly by the seat of their pants. Even some designers primarily use intuition. Some happen to succeed—usually through luck or timing. I help my clients operate differently, through a groundbreaking new method. It’s called planning first. The following Q&A is for people who value being thoughtful […]