1 May

Brainstorming for everyone

Brainstorming for everyone

Edward de Bono is one of my heroes I groan when the loudest people take over a brainstorming session. People who jump in first are rewarded more than reticent people in our society “even though there’s zero correlation between the gift of gab and good ideas,” according to Susan Cain, in her book Quiet: The Power […]

2 April

Good designers use more than intuition

Good designers use more than intuition

Have you ever guessed at something and been wrong? I think we all have. But it’s not a risk I want to take with your business. It’s my job to know who your customers are and how they behave. People make quick emotional judgments before acting, so learning what prompts them is a key to meeting their needs. I […]