8 July

ACLU-WA annual report

ACLU-WA annual report

I worked with the ACLU of Washington as their go-to designer before they had in-house resources. It was a long and fruitful collaboration. One of my favorite print projects was the 2004–05 annual report that featured the work (in beautiful photographs) of a local ceramic artist, Randolph Silver, who found the Patriot Act particularly motivational. […]

8 June

Pacific Northwest Ballet School brochures

Pacific Northwest Ballet School brochures

This is my favorite of the two ballet school brochures I designed (way back when) and produced for the Pacific Northwest Ballet School. I worked with the PNB in-house marketing staff. Francia Russell was the director. Photos by John Holmberg, Terri Port and David Cooper.    

8 June

Pacific Northwest Ballet souvenir booklet

Pacific Northwest Ballet souvenir booklet

I was fortunate to work with the PNB in-house marketing staff from 1983–85. This souvenir booklet has an embossed cover with pearl spot varnish throughout and sepia photos. PNB called the Good Shepherd Center their home at the time—both the Ballet and the Ballet School. This was during the first decade of the Francia Russell […]

23 April

Barb featured in 100 Day Project

Barb featured in 100 Day Project

I recently joined a Meetup called Seattle Indie Women in Design. I’ve been impressed with the collective knowledge and sincerity of the women who show up. Update: It is used to be organized by Erin Anacker of WholeStory. She states very clearly, “We help women in design connect with their people. You are not alone in the […]

23 April

What most small business clients need

What most small business clients need

Timely, consistent design gets strong results Meet Gemma, a small business owner. She works hard and has a loyal following. Last week, James, one of her employees, told her about a website he thought she should see—a competitor’s. When she saw it, she realized HER website was woefully outdated. It didn’t represent the standards she had worked so hard to […]

13 February

What’s actionable feedback?

What’s actionable feedback?

One of the regular events at Barb Rowan Design is giving my clients options to consider If you work regularly with designers and writers, maybe you already give actionable feedback that’s productive to the process. We very much appreciate it. I hope these examples help you understand how important it is to our collaboration. Here […]

29 August

Why is content so hard to come by?

Why is content so hard to come by?

Because creating content is a specialized skill Content comes first. I don’t design without content or fake it with “greeking” (lorum ipsum) as I start the design process. The content drives the process, and I don’t start designing without it. For each project, I assemble a collaborative team with my client, the project’s writer and designer, […]

1 August

What’s upstream goes downstream in brand identity

What’s upstream goes downstream in brand identity

What do streams have to do with brand identity? Streams go one way. Paddling against a current is exhausting and impossible to maintain either physically or metaphorically. Anne Murrow Lindbergh nailed it: “The most exhausting thing in life, I have discovered, is being insincere.” Whether you are authentic or not with your brand identity, it naturally “goes” downstream to […]

1 July

Be part of the creative team

Be part of the creative team

First things first: Define the team, roles and responsibilities. Second: Good teamwork comes from respecting each member and building trust. When all members are accountable for their tasks, the work shines and the team thrives. It’s a joint effort—a chain reaction—of care about the project, its quality, timeliness and meeting shared goals. Clients, as well as every professional assigned, are […]