19 July

What do you need design to do?

What do you need design to do?

Most people know when they have encountered something designed well. They may not realize the process that made it real. Well-trained designers can make all these things your reality. Create desire You’re a human and need something or want something. How do you choose between two companies offering the same thing? Design can communicate instant […]

22 January

Mysterious design secrets no. 3: do first things first

Mysterious design secrets no. 3: do first things first

Planning pays off There will always be people who fly by the seat of their pants. Some succeed through dumb luck or charm. I help my clients operate differently, through a groundbreaking method called planning. We do just enough to set a course, before paralysis by analysis can set in, so chaos and play can […]

13 October

What is a brand identity?

What is a brand identity?

The face customers see when you’re not face-to-face In other words, your brand is your customer’s gut feeling and memory about your company. So how exactly does your brand identity fit in? When you can’t be there in real life to guide and influence them, the brand identity reminds your customers who you are and […]

18 September

Mood boards: design-speak that clients can understand

Mood boards: design-speak that clients can understand

When you think about hiring a designer, you’d probably expect them to deliver a new “look”—a visual representation of your personality that expresses your unique vision. You’re most likely also thinking “this effort has to make me some money.” As a designer, it’s my job to weave together the subjective (encapsulating the taste and perspective of […]

11 August

It took me two years to make this video!

It took me two years to make this video!

You may think I’m slow I prefer thoughtful. If you’ve never met me, you haven’t yet learned that I like being well-informed about all available options. At a certain point during this video-making endeavor, discouragement set in. I became overwhelmed by the wide array of opinions and advice I received from well-meaning friends and peers […]

23 April

What most small business clients need

What most small business clients need

Timely, consistent design gets strong results Meet Gemma, a small business owner. She works hard and has a loyal following. Last week, James, one of her employees, told her about a website he thought she should see—a competitor’s. When she saw it, she realized HER website was woefully outdated. It didn’t represent the standards she had worked so hard to […]

29 August

Why is content so hard to come by?

Why is content so hard to come by?

Because creating content is a specialized skill Content comes first. I don’t design without content or fake it with “greeking” (lorum ipsum) as I start the design process. The content drives the process, and I don’t start designing without it. For each project, I assemble a collaborative team with my client, the project’s writer and designer, […]

1 August

What’s upstream goes downstream in brand identity

What’s upstream goes downstream in brand identity

What do streams have to do with brand identity? Streams go one way. Paddling against a current is exhausting and impossible to maintain either physically or metaphorically. Anne Murrow Lindbergh nailed it: “The most exhausting thing in life, I have discovered, is being insincere.” Whether you are authentic or not with your brand identity, it naturally “goes” downstream to […]