9 May

Use 1 publishing tool well and watch your content multiply!

Use 1 publishing tool well and watch your content multiply!

Recently I met with a couple of my colleagues and discovered that we shared the same professional challenge. Many of our clients put a ton of effort into writing and publishing e-newsletters, and None of this information is being archived on their websites Visitors not on their mailing list (or followers on social) never see it […]

29 August

Why is content so hard to come by?

Why is content so hard to come by?

Because creating content is a specialized skill Content comes first. I don’t design without content or fake it with “greeking” (lorum ipsum) as I start the design process. The content drives the process, and I don’t start designing without it. For each project, I assemble a collaborative team with my client, the project’s writer and designer, […]