19 July

What do you need design to do?

What do you need design to do?

Most people know when they have encountered something designed well. They may not realize the process that made it real. Well-trained designers can make all these things your reality. Create desire You’re a human and need something or want something. How do you choose between two companies offering the same thing? Design can communicate instant […]

25 February

Mysterious design secret no. 4: the most important ingredient in any recipe

Mysterious design secret  no. 4: the most important ingredient in any recipe

Not sugar: font hierarchy! It sounds a tad jargony and not at all appetizing. What does it mean—and why is it so important? How can you use it to actually add flavor to your ideas? Hierarchy means structure I am certain most of my readers know what an organizational hierarchy is—from traditional top-down, to flat, […]

22 January

Mysterious design secrets no. 3: do first things first

Mysterious design secrets no. 3: do first things first

Planning pays off There will always be people who fly by the seat of their pants. Some succeed through dumb luck or charm. I help my clients operate differently, through a groundbreaking method called planning. We do just enough to set a course, before paralysis by analysis can set in, so chaos and play can […]

23 April

Barb featured in 100 Day Project

Barb featured in 100 Day Project

I recently joined a Meetup called Seattle Indie Women in Design. I’ve been impressed with the collective knowledge and sincerity of the women who show up. Update: It is used to be organized by Erin Anacker of WholeStory. She states very clearly, “We help women in design connect with their people. You are not alone in the […]

13 February

What’s actionable feedback?

What’s actionable feedback?

One of the regular events at Barb Rowan Design is giving my clients options to consider If you work regularly with designers and writers, maybe you already give actionable feedback that’s productive to the process. We very much appreciate it. I hope these examples help you understand how important it is to our collaboration. Here […]

29 August

Why is content so hard to come by?

Why is content so hard to come by?

Because creating content is a specialized skill Content comes first. I don’t design without content or fake it with “greeking” (lorum ipsum) as I start the design process. The content drives the process, and I don’t start designing without it. For each project, I assemble a collaborative team with my client, the project’s writer and designer, […]

1 July

Be part of the creative team

Be part of the creative team

First things first: Define the team, roles and responsibilities. Second: Good teamwork comes from respecting each member and building trust. When all members are accountable for their tasks, the work shines and the team thrives. It’s a joint effort—a chain reaction—of care about the project, its quality, timeliness and meeting shared goals. Clients, as well as every professional assigned, are […]

1 May

Brainstorming for everyone

Brainstorming for everyone

Edward de Bono is one of my heroes I groan when the loudest people take over a brainstorming session. People who jump in first are rewarded more than reticent people in our society “even though there’s zero correlation between the gift of gab and good ideas,” according to Susan Cain, in her book Quiet: The Power […]

2 April

Good designers use more than intuition

Good designers use more than intuition

Have you ever guessed at something and been wrong? I think we all have. But it’s not a risk I want to take with your business. It’s my job to know who your customers are and how they behave. People make quick emotional judgments before acting, so learning what prompts them is a key to meeting their needs. I […]