25 February

Mysterious design secret No. 4: The most important ingredient in any recipe

Mysterious design secret  No. 4: The most important ingredient in any recipe

Not sugar: Font hierarchy! It sounds a tad jargony and not at all appetizing. What does it mean—and why is it so important? How can you use it to actually add flavor to your ideas? Hierarchy means structure I am certain most of my readers know what an organizational hierarchy is—from traditionally top-down to flat, […]

23 April

Barb featured in 100 days project

Barb featured in 100 days project

I recently joined a Meet-up called Seattle Indie Women in Design. I’ve been impressed with the collective knowledge and sincerity among the women who show up. It is organized by Erin Anacker of Betwixt. She states very clearly, “We help women in design connect with their people. You are not alone in the challenges you face […]

13 February

What’s actionable feedback?

What’s actionable feedback?

One of the regular events at BRD is giving my clients options to consider. When it comes time for me to receive feedback, I prepare to “actively” listen and understand the requests. Sometimes things can change a little or a lot. Knowing why it’s changing is my responsibility. If you work regularly with designers and writers, maybe you already […]

1 July

Be part of the creative team

Be part of the creative team

First things first—define the team—roles and responsibilities Second—good teamwork comes from respecting each member and building trust. When all members are accountable for their tasks, the work shines and the team thrives. It’s a joint effort—a chain reaction—of care about the project, its quality, timeliness and meeting shared goals. Clients, as well as every professional assigned, are an integral part […]

1 May

Brainstorming for everyone

Brainstorming for everyone

Edward de Bono is one of my heroes I groan when the loudest people take over a brainstorming session. People who jump in first are rewarded in our society, more than reticent people, “even though there is zero correlation between the gift of gab and good ideas,” according to Susan Cain, in her book Quiet: The […]

2 April

Good designers use more than intuition

Good designers use more than intuition

Have you ever guessed at something and been wrong? I think we all have. It’s not a risk I want to take with your business. It’s my job to know who your customers are and how they behave. People make quick emotional judgements before acting, so learning what prompts them is a key to meeting their needs. I advise […]