25 February

Mysterious design secret no. 4: the most important ingredient in any recipe

Mysterious design secret  no. 4: the most important ingredient in any recipe

Not sugar: font hierarchy! It sounds a tad jargony and not at all appetizing. What does it mean—and why is it so important? How can you use it to actually add flavor to your ideas? Hierarchy means structure I am certain most of my readers know what an organizational hierarchy is—from traditional top-down, to flat, […]

22 January

Mysterious design secrets no. 3: do first things first

Mysterious design secrets no. 3: do first things first

Planning pays off There will always be people who fly by the seat of their pants. Some succeed through dumb luck or charm. I help my clients operate differently, through a groundbreaking method called planning. We do just enough to set a course, before paralysis by analysis can set in, so chaos and play can […]

10 December

Mysterious design secret no. 2: use icons meaningfully

Mysterious design secret no. 2: use icons meaningfully

The number of icons we encounter is staggering On our computer screens, our phones, in real life, we are inundated by icons. As with any trend that takes off—like neon colors in sportswear—I predict that we will look back on this icon habit as one we should have stepped away from. Why? Because there are so […]

19 November

Mysterious design secret no. 1: your brain likes margins

Mysterious design secret no. 1: your brain likes margins

A simple action results in big benefits to the reader One of the biggest design mistakes I can think of—and one that I see all too frequently—is being stingy on margins or “white space” online or in print. I’ve cringed at crowded Word documents, cluttered PowerPoint presentations and crammed home pages. Cringing is not the reaction you want when people are looking […]