I was fortunate to work with the PNB in-house marketing staff from 1983–85. This souvenir booklet has an embossed cover with pearl spot varnish throughout and sepia photos. PNB called the Good Shepherd Center their home at the time—both the Ballet and the Ballet School. This was during the first decade of the Francia Russell and Kent Stowell reign as Artistic Directors (1977–2005).
The world premiere of Maurice Sendak’s Nutcracker was performed in the Seattle Opera House that year. We had few visuals to work with it was so new! The dance photography is by David Cooper. These were exciting times for the Ballet. I was honored to be asked to design and produce these pieces.
Design trends and pre-press methods have changed, but the dancers are just as gorgeous. Notice the slight gloppiness of the text? It’s because the typography was output from a typesetting machine, then pasted up on boards, then negatives were made, and the printing plates were burned from the negatives, then printed.
For more info on the gyrations print designers went through to bring a project to life, look for a film called Graphic Means: A History of Graphic Production, due to be released summer of 2017. Here’s the trailer.