19 July

What do you need design to do?

What do you need design to do?

Most people know when they have encountered something designed well. They may not realize the process that made it real. Well-trained designers can make all these things your reality.

22 January

Mysterious design secrets no. 3: do first things first

Mysterious design secrets no. 3: do first things first

Planning pays off There will always be people who fly by the seat of their pants. Some succeed through dumb luck or charm. I help my clients operate differently, through a groundbreaking method called planning. We do just enough to set a course, before paralysis by analysis can set in, so chaos and play can […]

13 October

What is a brand identity?

What is a brand identity?

Your brand is your customer’s gut feeling and memory about your company. So how exactly does your brand identity fit in? When you can’t be there in real life to guide and influence them, the brand identity reminds your customers who you are and what you stand for, and it appeals to their emotions and needs. You can […]

11 August

It took me two years to make this video!

It took me two years to make this video!

You may think I’m slow. I prefer thoughtful. If you’ve never met me, you haven’t yet learned that I like being well-informed about all available options. At a certain point during this video-making endeavor, discouragement set in. I became overwhelmed by the wide array of opinions and advice I received from well-meaning friends and peers […]

23 April

What most small business clients need

What most small business clients need

Timely, consistent design gets strong results. Meet Gemma, a small business owner. She works hard and has a loyal following. Last week, James, one of her employees, told her about a website he thought she should see—a competitor’s.

29 August

Why is content so hard to come by?

Why is content so hard to come by?

Answer: Because creating content is a specialized skill. Content comes first. I don’t design without content or fake it with “greeking” (lorum ipsum). The content drives the process, and I don’t start designing without it.

1 August

What’s upstream goes downstream in brand identity

What’s upstream goes downstream in brand identity

What do streams have to do with brand identity? Streams go one way. Paddling against a current is exhausting and impossible to maintain either physically or metaphorically.