Use one publishing tool well and watch your content multiply!

Recently I met with a couple of my colleagues and discovered that we shared the same professional challenge. Many of our clients put a ton of effort into writing and publishing e-newsletters, and none of this information is being archived on their websites.
Why is content so hard to come by?

Answer: Because creating content is a specialized skill. Content comes first. I don’t design without content or fake it with “greeking” (lorum ipsum). The content drives the process, and I don’t start designing without it.