Not sugar: font hierarchy! It sounds a tad jargony and not at all appetizing. What does it mean—and why is it so important? How can you use it to actually add flavor to your ideas?
Planning pays off There will always be people who fly by the seat of their pants. Some succeed through dumb luck or charm. I help my clients operate differently, through a groundbreaking method called planning. We do just enough to set a course, before paralysis by analysis can set in, so chaos and play can […]
I recently joined a Meetup called Seattle Indie Women in Design. I’ve been impressed with the collective knowledge and sincerity of the women who show up. Update: It is used to be organized by Erin Anacker of WholeStory. She states very clearly, “We help women in design connect with their people. You are not alone in the […]
A big part of the design process is to consider options. If you work regularly with designers and writers, maybe you already give actionable feedback that’s productive to the process. We very much appreciate it. I hope these examples help you understand how important it is to our collaboration.
First things first: Define the team, roles and responsibilities. Second: Good teamwork comes from respecting each member and building trust. When all members are accountable for their tasks, the work shines and the team thrives. It’s a joint effort—a chain reaction—of care about the project, its quality, timeliness and meeting shared goals. Clients, as well […]
Edward de Bono is one of my heroes. I groan when the loudest people take over a brainstorming session. People who jump in first are rewarded more than reticent people in our society “even though there’s zero correlation between the gift of gab and good ideas,” according to Susan Cain, in her book Quiet: The Power […]
Have you ever guessed at something and been wrong? I think we all have. But it’s not a risk I want to take with your business. It’s my job to know who your customers are and how they behave. People make quick emotional judgments before acting, so learning what prompts them is a key to meeting their needs. I […]