8
October
“Haunting the CEO” book design
John Hughes, author of Haunting the CEO, needed help preparing his inspirational leadership story for publishing. He wanted the first printing to be a hardcover, cloth-bound and hot-stamped book. Classy. This is from his website: In 2010, John wrote and published Haunting the CEO, a leadership book written in story format. The book has been a top […]
8
August
Pegasus Coffee brand identity
A resilient brand identity keeps on going David Dessinger, a relatively new transplant from California when I met him on the ferry, took to Bainbridge Island right away. He sought out the help of Alfred Peet, founder of Peets Coffee & Tea in Berkeley, before starting Pegasus Coffee in 1979. We drifted apart as our situations […]