19
July
What do you need design to do?
Most people know when they have encountered something designed well. They may not realize the process that made it real. Well-trained designers can make all these things your reality. Create desire Imagine you need something or want something. How do you choose between two companies offering the same thing? Design can communicate instant trust between […]
22
January
Mysterious design secrets no. 3: do first things first
Planning pays off There will always be people who fly by the seat of their pants. Some succeed through dumb luck or charm. I help my clients operate differently, through a groundbreaking method called planning. We do just enough to set a course, before paralysis by analysis can set in, so chaos and play can […]