19
July
What do you need design to do?
Most people know when they have encountered something designed well. They may not realize the process that made it real. Well-trained designers can make all these things your reality. Create desire You’re a human and need something or want something. How do you choose between two companies offering the same thing? Design can communicate instant […]
22
January
Mysterious design secrets no. 3: do first things first
Planning pays off There will always be people who fly by the seat of their pants. Some succeed through dumb luck or charm. I help my clients operate differently, through a groundbreaking method called planning. We do just enough to set a course, before paralysis by analysis can set in, so chaos and play can […]