• Syntax Training online courses
  • Before and after Syntax Training redesign

Syntax Training online courses help you write clearly, correctly and confidently at work. Lynn Gaertner-Johnston has helped thousands of employees and managers improve their business writing skills. Lynn came to Barb Rowan Design for help developing her online class website, powered by Thinkific, and features some of her most popular live classes in a self-guided format.

We also critiqued her company WordPress site and made strategic content and design improvements using the existing “bones.” The before and after images show decluttering, increased legibility, improved content “chunking,” and increased color contrast and brightness.

Services provided

  • Project management
  • Brand element consulting for online training site: colors, typography and imagery
  • WordPress company website strategy and design improvements
  • Visual and content integration strategy between company site and online training site
  • WordPress website Writing Guides product page format improvements
  • User flow improvements between product page and shopping cart

Barb created a beautiful, contemporary look and feel for my new learning platform. Without her help, my landing pages would have been a hodgepodge, barely adequate presentation. With her expert help, I smile every time I see the pages, knowing that they present my products flawlessly to corporate and individual clients. Although I hesitated to spend money on the “frills” of design, I now recognize that Barb’s artistry, analysis, and marketing savvy were excellent investments.
—Lynn Gaertner-Johnston