Most people know when they have encountered something designed well. They may not realize the process that made it real. Well-trained designers can make all these things your reality.
You’re a human and need something or want something. How do you choose between two companies offering the same thing? Design can communicate instant trust between a company and consumer. It makes no difference if the shopper is responsible for buying enterprise software (B2B) or is an individual consumer of health care or home-delivered meals (B2C). When they trust they will act. The connection is made. Design can do that.
You need information to go to the next step. You are using a tool or website that makes this possible. Your capacity for learning is enabled by design. Your retention is reinforced. Your learning is integrated and ready to use again. Design helps make this possible and just like a well-edited book, it’s invisible.
Have you ever been inconvenienced by a technology product? The reality of the technology age is designers and developers are rarely serious partners in bringing the product to market. This disconnect has consumers scratching their heads at the idiocy. Designers think about users “moving through” a flow or experience and ask for feedback from the user about their journey. Design can turn a bad experience into a positive one, including a higher return on your investment. It is a matter of trust and dignity. Some people think good design is a human right.
If you have a message to get out, and you have a design partner who knows your audience, they can amplify your message exponentially. For your benefit. On your team.
Start a revolution
Read this from Joe Brewer, a change strategist working on behalf of humanity, and also a complexity researcher, cognitive scientist and evangelist for the field of culture design.
Call Barb, 206-941-0840 or email. Start making it easy for people to connect with you.